Can the photography business work in a post-COVID world where people struggle hard to make ends meet? How do we convert the art of photography into money and earn a livelihood? Many creatives are grappling with these pressing questions, especially now that the global economy is in a rough patch owing to the Ukrainian War.
Mastering the skills to become a professional photographer is not enough. One has to know how to make something out of it. Versatile School of Photography has packaged a photography business masterclass to equip you with the prowess to convert your photography skills into cash. In our class, we will take you through the following:
- CREATING A PORTFOLIO
Creatives need a sample of their work. A portfolio is a crucial component of building any business. We extensively take you through the why and how to create a portfolio.
2. FIND A SOCIAL MEDIA VOICE/POST REGULARLY
How do you get a social media voice and harness enough content to post regularly?
3. NETWORKING
No business can grow without the support of others. How do you create relationships within your niche that will propel your photography business to the next level?
4. HAVE A MENTOR
Why, how, and when to get yourself a mentor.
5. KNOCK DOORS AND ATTRACT ATTENTION
We will tell you why and how and sharpen your business skills!
6. HOW TO SELL VALUE?
How do you package your skills and give your clientele the best value for their money?
7. HOW TO UNDERSTAND THE INDUSTRY?
Every industry is like a system, and you need to understand the ins and outs. We unravel the photography industry for you and help you know how it works.
8. SHUN EXCUSES TO GROW
How can you overcome discouragements and excuses to grow?
9. BE OPEN TO LEARNING
As a creative, how do you gain new knowledge and skills every day?
10. INVEST IN QUALITY EQUIPMENT AND SKILLS
Investing in quality equipment and skills is something every professional photographer and videographer can’t grow without, but it is not as easy as it sounds. How do you go about it?
11. DARE TO BE DIFFERENT AND DELIVER QUALITY
With so many photographers already in the market, how and what must you do to stand out?
12. GO GLOBAL
Our businesses must take advantage of the fact that the world is now a global village. How can you make your photography business grow wings and go global?
13. BRANDING
You have no option but to give your photography business a unique, attractive, and sustainable identity to succeed. How do you do this?
14. MASTER YOUR CRAFT
Every successful professional needs to master their craft. It is a journey that requires patience and persistence. But how do we go about this?
15. BUILD LEADERS
Why should you ensure that your photography business has an identity separate from yours?
16. BECOME INNOVATIVE
There’s no shortcut in a fast-paced world; photographers need to become innovative for their businesses to grow. How can you go about this?
17. BE HUMBLE
We take you through why humility is one of the most important traits you need as a professional photographer/videographer.
18. KEEP IN TOUCH WITH CURRENT AFFAIRS
We live in an informed world. To grow your photography business, you must keep in touch with current affairs. Why?
19. MENTOR OTHERS
We need to pass on our business wisdom to others. Why and how shall this help you grow your photography business?
20. PRACTICE CONSISTENCY
Most people don’t achieve career growth owing to their lack of consistency. How do you remain consistent as a content creator? We take you through this crucial aspect in-depth.
We will also take you through the 10 Versatile Ways to start a sustainable business in detail i.e.
- Idea development
- The sketch board
- Equipment, Accessories and skills
- The team
- Budget
- Execution
- Create Content for your product
- Portfolio
- Marketing
- Conversion
For bookings visit us at Village Market 2nd Floor or call/Whatsapp +254721330767 or +254722619535.
WRITTEN AND EDITED BY: Tim Njugi, Writer, Blogger, and Photographer
STORY COURTESY: David Macharia, CEO and Founder, Versatile Photographers