PHOTOGRAPHY BUSINESS MASTERCLASS

Can the photography business work in a post-COVID world where people struggle hard to make ends meet? How do we convert the art of photography into money and earn a livelihood? Many creatives are grappling with these pressing questions, especially now that the global economy is in a rough patch owing to the Ukrainian War.
Mastering the skills to become a professional photographer is not enough. One has to know how to make something out of it. Versatile School of Photography has packaged a photography business masterclass to equip you with the prowess to convert your photography skills into cash. In our class, we will take you through the following:

Versatile School of Photography has customized a photography business masterclass to equip you with the prowess to convert your photography skills into cash
  1. CREATING A PORTFOLIO 

Creatives need a sample of their work. A portfolio is a crucial component of building any business. We extensively take you through the why and how to create a portfolio.

2. FIND A SOCIAL MEDIA VOICE/POST REGULARLY 

How do you get a social media voice and harness enough content to post regularly?

3. NETWORKING

No business can grow without the support of others. How do you create relationships within your niche that will propel your photography business to the next level?  

4. HAVE A MENTOR

Why, how, and when to get yourself a mentor.

5. KNOCK DOORS AND ATTRACT ATTENTION

 We will tell you why and how and sharpen your business skills!

Over the years, the Versatile School of Photography has built leaders in the photography industry. They are now successful entrepreneurs in the photography business. Do you want to join the fray? Our customized business class will give you the tips and tricks to make it to the top.

6. HOW TO SELL VALUE?

How do you package your skills and give your clientele the best value for their money?

7. HOW TO UNDERSTAND THE INDUSTRY?

Every industry is like a system, and you need to understand the ins and outs. We unravel the photography industry for you and help you know how it works.

8. SHUN EXCUSES TO GROW

 How can you overcome discouragements and excuses to grow?

9. BE OPEN TO LEARNING

As a creative, how do you gain new knowledge and skills every day?  

10. INVEST IN QUALITY EQUIPMENT AND SKILLS

Investing in quality equipment and skills is something every professional photographer and videographer can’t grow without, but it is not as easy as it sounds. How do you go about it?

Kenya Photography
Lead photographer, David Macharia, has been in the photography industry for two decades and shares his vast experience in the photography business masterclass.

11. DARE TO BE DIFFERENT AND DELIVER QUALITY

With so many photographers already in the market, how and what must you do to stand out?

12. GO GLOBAL

Our businesses must take advantage of the fact that the world is now a global village. How can you make your photography business grow wings and go global?

13. BRANDING

You have no option but to give your photography business a unique, attractive, and sustainable identity to succeed. How do you do this?

14. MASTER YOUR CRAFT

Every successful professional needs to master their craft. It is a journey that requires patience and persistence. But how do we go about this?

15. BUILD LEADERS

Why should you ensure that your photography business has an identity separate from yours?

16. BECOME INNOVATIVE

There’s no shortcut in a fast-paced world; photographers need to become innovative for their businesses to grow. How can you go about this?

17. BE HUMBLE

We take you through why humility is one of the most important traits you need as a professional photographer/videographer.

18. KEEP IN TOUCH WITH CURRENT AFFAIRS

We live in an informed world. To grow your photography business, you must keep in touch with current affairs. Why?

19. MENTOR OTHERS

We need to pass on our business wisdom to others. Why and how shall this help you grow your photography business?

20. PRACTICE CONSISTENCY 

Most people don’t achieve career growth owing to their lack of consistency. How do you remain consistent as a content creator? We take you through this crucial aspect in-depth.

David Macharia
David Macharia showcases some of his works during a photography business session. The masterclass is suitable for anyone interested in starting and running a successful photography business.

We will also take you through the 10 Versatile Ways to start a sustainable business in detail i.e.

  1. Idea development
  2. The sketch board
  3. Equipment, Accessories and skills
  4. The team
  5. Budget
  6. Execution
  7. Create Content for your product
  8. Portfolio
  9. Marketing
  10. Conversion

For bookings visit us at Village Market 2nd Floor or call/Whatsapp +254721330767 or +254722619535.

WRITTEN AND EDITED BY: Tim Njugi, Writer, Blogger, and Photographer

STORY COURTESY: David Macharia, CEO and Founder, Versatile Photographers        

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